About Yard Freaks
Our Mission Statement
Yard Freaks aims to be the largest and most technologically advanced independently owned supplier of outdoor living products in the U.S. We believe in aggressive sale offers, strategic marketing techniques, a spotless company reputation, fairness to customers, and promoting quality products.
Our Philosophy and Principles
Core values support our vision, shape our culture and reflect the identity of Yard Freaks. It is our long-term destination for our customers, partners and employees and provides us with a compass for our actions and describes our commitments.
- We stand for what is right by holding consistent genuine values to sincere standards.
- The passion that is born to bring to life better products.
- We believe in respecting our customers, listening to their requests and understanding their needs.
- AccountabilityAn obligation to make things better, to pursue excellence, and to do things in ways to better serve our customers.
- Team Work
- We foster an environment of innovation, collaboration, and trust from customer, partners and employees.
Yard Freaks is the brain child of Matt Doll, the Inventor and C.E.O. of American Fireglass. Early on Matt realized that he has a passion for making people’s lives better in every way possible. Back in 2004 he decided to pursue his passion and soon created a product market that did not previously exist. Within just 12 years, he turned his passion into a 100-million-dollar industry!
"The products we sell on Yard Freaks, the customers we serve, the day to day are all just ‘WHAT’ we do,” says Matt. “Our ‘WHY’ is much deeper. I want to improve people's lives on an unimaginable scale. If we can positively affect 10 people, we can grow that to 100 easily, then 1,000 and then 1 million. My desire to give our team a better quality of life is our passion."
Our Winning Culture
Murrieta, California, is the home of Yard Freaks corporate headquarters, along with its very own product management, marketing, customer experience and in-house web design and development team. We foster a team work environment of innovation, collaboration, and trust with a work hard play hard mentality that allows our employees to practice our core values.